Search Engine Marketing
As you probably already know, search engine marketing services is now a profitable business. If you are an Internet marketer, you should be involved. Before you intervene, you may want to know more about this new product, which is becoming more and more popular. method of connecting with new customers.
History of search engine marketing
As more and more websites were added to the Internet, users began relying more and more on search engines to help them find what they needed. Most of these search engines did not ask for anything to list websites, but pay-per-click engines were introduced around 1996 to fund them and provide Internet marketers with a quick way to improve their sorting. The first pay-per-click service was Overture and was purchased about five years ago by Yahoo, which still uses its core idea as part of its search engine paid marketing service. Later, Google AdWords became an even more popular but similar service for Internet marketers.
During those early years, this strategy had no name. Then in 2001, Danny Sullivan, editor-in-chief of Search Engine Land, developed the name "search engine marketing".
The good news is that search engine marketing is becoming more and more popular. Between 2002 and 2006, the budgets allocated to this marketing method increased by 750%. This is even though this form of marketing is also one of the most affordable. In fact, all North American advertisers in 2006 together spent more than $9 billion on search engine marketing.
Search Engine Marketing and you
Now that you know a little more about the history of search engine marketing, you may be beginning to wonder how you can start using this method to promote your own business.
First, you need to establish your keywords. These are essential to the success of your marketing efforts. Choose at least a dozen words and use them as a central part of your marketing campaigns. Make sure these words have a good search volume.
Second, bid on the amount you're going to spend per click for each of these keywords and feed your account with one or more of the most popular search engine marketing services, such as Google Adwords. The more you agree to pay per click, the higher your ranking, but you can also deplete your account faster. Try to find a balance that optimizes your traffic and minimizes your expenses. Use trial and error to find that balance.
Third, be sure to provide a high-quality destination page at the other end of this link. The landing page should attract the person's attention and make them want to click for more information about your product or service. Make sure your landing page is easy to navigate and that your content is informative and persuasive.
History of search engine marketing
As more and more websites were added to the Internet, users began relying more and more on search engines to help them find what they needed. Most of these search engines did not ask for anything to list websites, but pay-per-click engines were introduced around 1996 to fund them and provide Internet marketers with a quick way to improve their sorting. The first pay-per-click service was Overture and was purchased about five years ago by Yahoo, which still uses its core idea as part of its search engine paid marketing service. Later, Google AdWords became an even more popular but similar service for Internet marketers.
During those early years, this strategy had no name. Then in 2001, Danny Sullivan, editor-in-chief of Search Engine Land, developed the name "search engine marketing".
The good news is that search engine marketing is becoming more and more popular. Between 2002 and 2006, the budgets allocated to this marketing method increased by 750%. This is even though this form of marketing is also one of the most affordable. In fact, all North American advertisers in 2006 together spent more than $9 billion on search engine marketing.
Search Engine Marketing and you
Now that you know a little more about the history of search engine marketing, you may be beginning to wonder how you can start using this method to promote your own business.
First, you need to establish your keywords. These are essential to the success of your marketing efforts. Choose at least a dozen words and use them as a central part of your marketing campaigns. Make sure these words have a good search volume.
Second, bid on the amount you're going to spend per click for each of these keywords and feed your account with one or more of the most popular search engine marketing services, such as Google Adwords. The more you agree to pay per click, the higher your ranking, but you can also deplete your account faster. Try to find a balance that optimizes your traffic and minimizes your expenses. Use trial and error to find that balance.
Third, be sure to provide a high-quality destination page at the other end of this link. The landing page should attract the person's attention and make them want to click for more information about your product or service. Make sure your landing page is easy to navigate and that your content is informative and persuasive.
Comments
Post a Comment